San.

Work with me

I help startups find and grow their first real users in Latin America.

What I do

User interviews

Before you spend on Growth, find out why people actually use you, or don't. I recruit, run and synthesize interviews with your users and the ones you haven't reached yet. You get the patterns, the words they use, and what to change first.

Growth Loop and experiments

We build your Growth Loop: how each new user brings in the next one. Then we pick one metric that matters and run small, fast tests on channels, messaging, onboarding and referrals. Every experiment has a goal, a deadline and a clear "keep or kill" call.

Community and ecosystem

LATAM runs on relationships. I help you show up where your users already are: builder communities, events, hackathons and partners. I also help you build a community people actually want to be part of.

Who it's for

Early-stage startups, from pre-launch to Series A, or companies that want to grow in Latin America. Especially teams building in tech, fintech, crypto or AI that have a product but don't have a clear way to get users yet.

How it works

  1. 1

    Intro call(30 min, free)

    You tell me where you are and what's stuck.

  2. 2

    Plan

    I send a short proposal: what we'll test, how we'll measure it, and what it costs.

  3. 3

    Work together

    It's usually a 4 to 8 week sprint with weekly check-ins, and you keep everything we learn.

Let's talk

If you're trying to grow in LATAM and want someone who's done it from the inside, book a call.

Book a call